Our Digital Services Practice
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.
Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. It includes the people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey. Digital commerce has grown beyond an incremental revenue channel as a path to digital business. Digital commerce also takes into consideration the offline sales experience as well as the online experience. The two are inextricably connected, thanks to the high usage of mobile devices in the shopping experience.
There are two reasons digital commerce is getting so much attention: marketers can now, and need to, show measurable results on digital marketing activities, and organizations need more than an ecommerce platform to sell (it’s more about the experience, not the product).
Creating an engaging experience is critical for digital commerce. This is in part, the content and commerce story that gets so much attention these days.